Strive Surpasses Tesla as Corporate Bitcoin Holdings Shift
A significant reordering among corporate Bitcoin treasuries has occurred, with Strive, a firm backed by entrepreneur Vivek Ramaswamy, overtaking Tesla to become a top-tier holder. According to data from the authoritative tracking platform BitcoinTreasuries.NET, Strive’s aggressive accumulation strategy has paid off. The company added 179 Bitcoin to its balance sheet, bringing its total holdings to approximately 13,311 BTC, valued at nearly $940 million based on current market prices.
A New Leader in Corporate Bitcoin
This strategic addition propels Strive to the 11th position in the global ranking of corporate Bitcoin holders. It now sits just behind CleanSpark, a Bitcoin mining company that recently reduced its position by selling 150 BTC. In stark contrast, Tesla, which made headlines in 2021 by adding billions in Bitcoin to its reserves, has maintained a static holding of 11,509 BTC since late 2024, highlighting divergent treasury management philosophies between the two companies.
Strengthening the SATA Preferred Share Offering
Alongside its Bitcoin treasury update, Strive announced a suite of measures aimed at enhancing its preferred stock product, SATA (Strive Asset Trust Alpha). The company increased the dividend rate on its SATA preferred shares by 25 basis points to an annualized 12.75%. Concurrently, it declared a quarterly cash dividend of $1.0625 per share. To further stabilize the product, Strive narrowed the targeted trading price range for SATA to $99-$101, down from a previous band of $95-$105. Management also committed to a disciplined capital strategy, vowing not to issue new shares via at-the-market or follow-on offerings below the $100 threshold.
These actions are explicitly designed to reduce volatility and bolster perceived credit quality, directly appealing to income-focused investors seeking exposure to digital assets with a more traditional fixed-income structure.
Strategic Capital Deployment with STRC Purchase
Strive also revealed a $50 million deployment to acquire 500,000 shares of the Strategy Variable Rate Series A Perpetual Stretch Preferred Stock (STRC). Jeff Walton, Chief Risk Officer of Strive, explained the rationale: “Incorporating STRC allows Strive to leverage its attractive risk-return characteristics, improve capital efficiency, and bolster financial resilience, all while continuing a disciplined strategy for managing short- and medium-term capital.”
This purchase has a direct and material impact on the company’s financial runway. It extends the dividend reserve coverage for the SATA product to 18 months—comprising 12 months of cash and cash equivalents plus an additional six months of coverage provided by the STRC holdings at current market prices. Management highlighted that as of March 9, 2026, aggregate reserves across its Bitcoin, STRC, and cash positions now cover more than 19 years of SATA interest payments, a figure intended to underscore exceptional financial stability.
Vision for “Digital Credit” and Market Positioning
Strive CEO Matthew Cole framed the day’s announcements within a larger strategic vision. “We believe Digital Credit could be a multi-trillion-dollar opportunity, and every single update today aims to improve the credit quality and lower the expected volatility profile of our Digital Credit product, SATA,” Cole stated.
By coupling a substantial, growing Bitcoin treasury with a fortified preferred share structure and strategic holdings like STRC, Strive is positioning itself as a bridge between traditional finance and the digital asset economy. The moves signal an intent to attract conservative institutional capital by emphasizing capital preservation, predictable income, and long-term solvency—factors that have historically been barriers to broader corporate adoption of cryptocurrencies.
Editor’s Note: This article was edited by Vivian Nguyen. For more information on our content creation and review process, please refer to our Editorial Policy.
